Turkey Brand Manu Atelier "Camera Bag" Was Strongly Touted By Instagram

It is said that the It bag in the new era has been praised by Instagram.

A recent example is Turkey.

Manu Atelier.

Manu Atelier was founded in 2014 by two sisters Beste Manastir and Merve Manastir. It was first released in the 1976 year of the year, and the umbrella brand Ye Ye im im Anta was released only after a year.

At present, the most popular brand of this brand is the Pristine developed in a year and 7 months. It is shaped like a camera bag, and has many colors and materials. It has become a It bag.

In fact, Manu Atelier's brand positioning and market are similar to that of the Mansur Gavriel that produces bucket bags.

They are aiming at those under 35 years old.

Product interest is not big, and like to dig new things consumers.

Of course, the characteristics of these small brands are also very obvious - not expensive, novel and small, and emphasize "good quality".

What Manu Atelier emphasizes most is not its design, but its quality.

In addition to its peculiar shape, Pristine Manu Atelier will also mention its scratch resistance.

Beste Manastir and Merve Manastir Manastir found a special unsmooth leather made from calf leather in a Turkey supplier.

After testing the key quality of leather, they found a special coating method.

By tightening the pores of the fabric, leather can be more tough and scratch resistant.

"Our classic design Pristine is to improve the father's classic design.

The shape is unique, including the unique folding technology, and the interior design uses goat skin.

Merve Manastir said.

Their father has been engaged in leather handicrafts and has a long history of leather products factory in Istanbul.

And the bag design of Manu Atelier has invited their father to modeling. His other job is to help train the craftsmen.

"We grew up in our father's factory and studied leather business very early, including selection from raw materials to hardware."

Merve Manastir said.

The first design of Manu Atelier includes 8 styles of Pristine, of which 3 are the modifications made to their father's design.

After that, Merve Manastir put Pristine on her Instagram.

A schoolmate in Turkey department store Vakko, who was a senior buyer, saw this bag and showed interest in it.

"After that, Vakko bought 400 single products, not a consignment mode, and sold out in 2 weeks."

Merve Manastir said.

When Vakko wanted to purchase, he planned to sell it in 24 stores in Turkey.

Fashion blogger Eva Chen appeared after Vakko.

She posted 3 pictures of Pristine on Instagram.

On one occasion, she commented directly, "this is my favorite brand. It can be compared with Mansur Gavriel, which is a bucket bag."

"After that, there were many orders from Shanghai, Beijing, and we received more than 400 emails.

Some people are buyers who say they want to visit our showroom. "

Merve Manastir said, "after that, we have increased sales in Asia significantly, and there are more people to ask.

Eva Chen sold out of Pristine bags sold for 7 times.

Subsequently, some of the buyers in Paris also wrote mail, and retailers began to search for it again and again.

Luisa De Paula, a London buyer, became the global agent of the brand. Earlier, she was a retail consultant in Selfridges and Jonathan Saunders consultant of Mary Katrantzou.

"When I saw the Pristine bags they sent to me, I felt very special, and their quality was very good.

Then I had an appointment with them. At dinner, I asked them if they were interested in making me a proxy for Manu Atelier to make it a global brand.

Luisa De Paula said.

In September 2015, British retailer Selfridges also invited Manu Atelier to launch a limited edition.

After a year and a half, sales of Manu Atelier were 800 thousand dollars.

In 2015, 5000 bags were produced.

Of course, Manu Atelier is also very flexible in terms of price.

The regular version of Pristine sells for $575, while the mini version costs $495.

Generally speaking, the price of the same quality package will be about 5 times that of the market.

"Before launching this package, we carefully considered the price issue.

Of course, this is also because our raw material suppliers in Turkey, our father and these raw materials business is also relatively good, so we can try to control costs.

Beste said.

Next season, Manu Atelier will add more elements to its design, such as Turkey's traditional decorations, embroidery, and more colors.