LVMH Will Spend A Lot Of Money To Build A New Series With Rihanna.

Probably a fashion cat in fashion.

Its celebrity effect has attracted many brands.

After Puma, more brands saw the tremendous exposure and strong growth ability brought by Rihanna. Recently, LVMH began to join hands with Rihanna to set up a special series for its brand.

It is reported that this is Rihanna's cooperation with LVMH's Kendo.

The two will launch a make-up series called Fenty Beauty by Rihanna, which will be available for sale in autumn 2017.

According to the industry's rumour, the paction volume will reach US $10 million.

However, the brand side did not disclose the detailed paction amount.

Coincidentally, Kendall, Kylie sisters also because of their

Its influence was amazing, and once became a spokesperson for many brands. At the same time, it also launched a handbag series. Beyonce also chose to set up a personal brand IVY Park with high-end chain stores.

After Rihanna became KOL, the brands saw their media effects, and they all had their own media effects.

。

The first is the sports brand Puma, and the series of cooperation launched has become a joint series with Nike and Kan. After that, Puma signed Rihanna as the creative director of the brand.

After that, Italy's luxury shoe brand also joined hands. Rihanna will also launch his own high-heeled shoes series next year.

Are these fashion celebrities entering the fashion world? Has the trend of fashion become the trend of the fashion industry? So what's the future of the big designer? Actually, there is no need to worry. Although the fashion people seem to like KOL people to do it, the eyes of the masses are also bright.