Clothing Store Owners Need To Plan Well When Ordering.
March and April is the peak season for ordering every clothing brand. The success of clothing store sales is closely related to the order. It can be said that the quality of the order determines half of the quarterly sales performance and is difficult to make today. This is particularly critical. The brutal clothing retail market requires us to place orders as accurately as possible.
Couture
If you have a reasonable structure of good goods, plus the shop's display image and shopping guide's recommendation, the shop performance guarantee will get twice the result with half the effort. On the contrary, if the goods are not ideal enough, the later work will be much more difficult.
Therefore, when a shopkeeper is ordering, he must not be blind. He must be prepared for orders. For example, his shop is in that lot, and what kind of style and crowd size should be considered. Ordering can not only see his favorite style, but he does not necessarily like the masses you like. He must place an order in quantity and choose a best seller.
1. data for shops and business circles
It includes: data analysis of city level, street location, people flow, enter rate, turnover rate, marketing rate, turnover rate and so on.
2. shop area data
Data evaluation of store size (200/150/120/80/60/50/30 square meter)
3. shops
display
Data
Including: the total volume of display, the different styles, and the proportion of products in different seasons.
Four
Report form
data
Including daily reports, weekly reports, monthly reports, quarterly reports and other daily turnover data analysis.
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First of all, I personally think that looking for goods everywhere and getting around one or two hands is not a very sensible way to purchase goods.
Quite a few bulk traders like to run around and east to west. They always feel that they have good taste and experience and believe that the styles they choose will be sold well. I believe that the more stalls we run, the better we can find good goods.
Of course, they must have their own reasons for doing so.
But is it obvious that the disadvantages of doing so?
First, such purchases are too tiring and inefficient, and outsiders are afraid that they will not be able to comment.
How to buy clothes, if only this time, spend a few hours may not be what, but the next is so, so that people are exhausted, how can I bear it? I always say to some customers, "really admire you, take the car in the evening, then full market turn, but also to carry a large package of small bags of goods, needless to say what kind of style and so on, that is, let me turn like this, I also fell down."
Secondly, we always say long term cooperation in business, but if east nathanaa is bound to have no fixed partners for a long time, then how can we get all kinds of support from suppliers? Although you get goods all over the world, you are everywhere strangers, just afraid no one will take care of you.
Thirdly, when we purchase goods from different places, can we form our own unified style? We all have to do business, that is, we have to earn money for a long time, and form our shop style for a long time. We will have a loyal customer base. If we constantly change our style, then our customers will not be able to stabilize. If we change a lot of goods, we will be able to maintain a steady growth for a group of customers.
Many people say that I do bulk goods, no style, what to see into what goods, my customers are small town people, there is no style requirements, as long as good-looking, affordable, it will buy.
In fact, this is very wrong, not only the brand has style, and it is not only the city people, will have their own style, everyone has their own choice of clothing standards, do not believe you can try, even if the old lady in the countryside, she goes into the shop to buy your clothes, there will be a reason for her.
Last but not least, it is unavoidable to purchase goods from personal experience and experience for a long time.
How to buy clothes? Some customers only look at their favorite styles when they enter the store. The owner introduces other editions. He always says, "I don't like it."
I always say to such a client, "you open a shop, do business, sell it to different people, not your own children, everyone has different preferences. You can't always do everything you want."
Let me sum up the shortcomings of so many articles. I wonder if you believe this is a thankless way of buying goods. If you are a bulk dealer, you will spend so much energy when you purchase. Then how much energy do you have to go back to study the issue of selling after you go back? If the problem of selling is not studied well, how good is the business in the store? Is it necessary to spend more energy on the next purchase?
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