Policy Dividend Or Stimulus Recovery

After two years of misery, outdoor and sporting costumes showed signs of recovery.

According to the 361 quarter 2014 third quarter business summary, it continued the growth trend in the first half of the year. The total amount of orders received in spring and summer in 2015 will increase by 11% compared with that in last spring and summer. The same store sales increased 4.7% in the third quarter of this year.

Pathfinder business income in the third quarter of 2014 was 385 million yuan, up 21% over the same period last year, and operating profit was 63 million yuan, up 36.8% over the same period last year. Business income in the first three quarters was 1 billion 8 million yuan, an increase of 21% over the same period last year, and operating profit of 1.96 billion yuan, up 25.6% from the same period last year.

However, from the current situation, there are still some enterprises in a bad position.

according to Guirenniao The three quarterly report released in the first three quarters of this year has a revenue of about 1 billion 339 million yuan, a decrease of 20.83% over the same period last year. Net profit is about 190 million yuan, 23.6% less than the same period last year.

"Although the amount of stock in many sports apparel companies is higher from the financial data, the inventory problem has been greatly improved over the past two years. This inventory is already not in the past stock, not all the goods sold by the distributor, but also the spot ready for quick replenishment. " Shoe and garment industry independent critic Ma Gang told China Economic Times reporter.

In addition, the good policy has encouraged the industry.

In October 20th, the State Council issued the "opinions on speeding up the development of sports industry to promote sports consumption" (hereinafter referred to as "opinions"), and clearly promoted sports consumption from the aspects of finance, taxation, land, employment and market environment. This has led many brokerages to believe that in the next ten years, they will become gold in sports industry for ten years.

And " Opinion "To encourage enterprises to donate sports clothing, equipment and equipment, to support the development of sports in poverty and rural areas, and to make donations to sports enterprises in accordance with the requirements of tax laws and regulations, and deduct the amount of taxable income according to the relevant regulations in accordance with relevant regulations." More by the industry laugh that this is indirectly help sports apparel enterprises to clean up inventory.

"At present Sportswear The recovery of the industry is still not optimistic, not all enterprises can finally get out of the trough. Ma Gang told China Economic Times reporters that from the current market share, the market concentration of sports apparel industry has been very high, and there is no big increase in the next two years. "In the market bad situation, has returned to the growth track of enterprises in the future still have a look. And some enterprises that still have no signs of recovery are in a more dangerous position.