Children'S Shoes Market Usher In Blowout Development Stage Five Urgent Problems To Be Solved

As an important branch of China's footwear industry, the domestic children's shoes market has also ushered in a blowout development stage with the increasing number of new born babies in recent two years.

At present, the market of children's shoes is full of tremendous business opportunities. Children's shoe shops have become the envy of big investors.

However, according to the research, we clearly see the current situation of the child shoes industry, the main problems are the following.

First, children's shoes industry lacks strong leadership brand.

The whole of China

Without a leading brand, children's shoes are mixed up, scattered competition, leading to the urgent need for a standardized brand of children's shoes.

Two, the prevailing shopping environment is poor.

At present, most children's shoes shop has a poor image. From provincial capital level cities to county-level cities, some brands of children's shoe stores are crowded in crowded supermarkets or pedestrian streets, and most of them are in the vegetable market or wholesale clothing stalls.

Three, there is no professional management in the shop, and the ability to guide shopping is not strong.

Most of the children's shoe stores in the market are basically self-employed. Most shopkeepers take the goods wholesale, so it is easy to get fake and shoddy products.

Moreover, the shop assistants are mainly self-employed, and no professional children's shoes companies or manufacturers give marketing guidance and shop management training. Shops often do not have strong marketing power and competitiveness.

Four, consumers lack loyalty and buy more products randomly.

Friends who have been to the night market or go shopping often should pay attention.

There is a misunderstanding about the quality of children's shoes. It is considered that every brand of children's shoes should be the same. Therefore, which brand of children's shoes is cheaper, choose which brand, or buy it on the street randomly.

In fact, this is a kind of irresponsible approach, because according to the investigation and analysis of the market of children's shoes in Hunan, combined with the conclusion of the relevant departments of Hunan Province on the sampling inspection of children's shoes, half of the children's shoes products are not qualified.

Five, multi brand hybrid, children's shoes shop profit is difficult to guarantee

At present, the supply of all children's shoes businesses is obtained in large stalls and wholesale markets. First, there is no support and protection for changing goods, there is a risk of hoarding goods. First, the quality of products is not guaranteed after sale, and the goods sold in wholesalers themselves do not directly get the goods profit margins to the manufacturers themselves. Therefore, for the miscellaneous children's shoe shops, profits are often difficult to guarantee.