Protect Intellectual Property&Nbsp; Eliminate The "Hitchhiking" And "Brand Riding" Behavior Of Shoe Enterprises

April 28 Seven Wolf Because of the use of similar trademarks on the shoes sold, it is easy to lead to confusion when customers buy, which is well-known worldwide clothing And accessories brand COACH (Koch) took the "Seven Wolves" company to the court to claim 2 million yuan of losses.

On the morning of the 25th, the court ruled that Seven Wolves would stop infringing the exclusive right to use the registered trademark of Keqi Company involved in the case; And within ten days from the effective date of the judgment, compensate Keqi for the loss of 200000 yuan; Reject other claims of Koch.

According to the judge who heard the case, in recent years, market competitors often hesitate to take all kinds of infringement methods in order to obtain greater economic benefits. In particular, some competitors focus on some international well-known brands, and take all kinds of ways to "follow famous brands" and "hitchhike". When an enterprise develops into a well-known brand, it will spend a lot of publicity and promotion expenses. The infringer omits the previous capital investment and the struggle experience of the obligee, confuses the market, misleads the relevant public, and damages the interests of the trademark owner by using the same or similar trademark with the obligee on their own goods.

Lawyer Zang Yun believes that such cases of "hitchhiking" and "being close to famous brands" are common in reality. In the past, enterprises did not pay enough attention to intellectual property, an intangible asset, and the protection was not enough. But in recent years, both the state and enterprises have realized the important role of intellectual property in competition. Especially after China's entry into the WTO, "we found that we were far behind the developed countries in Europe and the United States in terms of intellectual property rights, which led to the" soft power "of our enterprises failing to compete with foreign enterprises. Many of our enterprises have begun to study and deploy intellectual property development and protection plans.