Master'S Cat: Creating The First Brand Of Children'S Color Dress
Dongguan City
Xiong Ye clothing
The company was founded in July 1993, located in the B District of Tea Mountain Industrial Park, Dongguan. It covers an area of 26000 square meters, and the area of the factory is 10835 square meters.
According to Wen Xiaoyan, chairman of the company, at present, there are more than 300 employees in the Xiong garment industry, and more than 400 industrial garment cars and their supporting production facilities have formed an export garment production enterprise with design and development, sample processing, sales and pportation, and complete functions.
In recent years, the male garment industry mainly manufactures children's clothing with CARTERS, COSTCO and other international famous brands, and sells products to European and American countries.
However, with the pformation and development of the industry, in 2009, after a detailed market survey, xiong Ye Garment Group Co., aiming at the huge consumer group of more than 300 million children and children abroad, resolutely entered the children's products market and launched the first phase.
Master's cat
SOSOMI "brand children's clothing.
In Wen Xiaoyan's view, the high starting point of the male garment industry can accurately grasp the market demand of East and West children's products, which has both the profound cultural background of the East and the strong sense of Western modernity.
The introduction of the master's Cat brand means that the male garment industry has pformed from a sole proprietorship enterprise to a comprehensive research and development, production, sale and trade of children's products.
Diversified enterprises
The group has officially opened its strategic step to enter the domestic and international market with its own brand. "
According to the introduction, at present, the leading styles of master's cat are coat, T-shirt, dress, etc., using modern quality management system to attract the process of international famous brand into the production system, ensuring product quality and wearing comfortable and healthy.
Master's cat is located in high-end products, but the price is a mid-range strategy for business philosophy, to meet the above consumption of children can wear high quality fashion clothes.
Although the establishment of the master Cat brand is not long, it attaches great importance to the design and development.
According to Wen Xiaoyan, at present, xiong Ye clothing has an excellent international standard designer team, which can accurately grasp the fashion trend of international children's fashion, integrate children's culture into product personalities, and make professional and wonderful collocations based on popular elements.
In terms of design style, most of the products of master's cats reflect the innocence and liveliness of children, and fill the gap of modern fashion and casual children's clothing series with avant-garde and personalized expression techniques.
From the perspective of design concept and product development, master cat can surprise the dealers and consumers, and win the domestic consumer market is only a matter of time.
"The children's clothes full of sunshine, personality and nature show the taste and connotation of the new generation children in the design of exaggerating and publicizing and highlighting themselves, enabling 3~16 year old urban children to find their own clothes in the world of master's children's clothing."
In terms of product style, master cat hopes to inherit Eurasian fashion, simplicity, leisure style as the theme, integrate popular elements, and take purple and gray as the dominant colors, with black, white and other color systems to develop various children's clothing products.
In Wen Xiaoyan's view, in the face of today's highly competitive market, master's cat products must gather all kinds of resource advantages, implement brand differentiation and take fashion as the breakthrough point, so that new generation of children can wear "master's cat" clothes more easily and faster. For future development, Wen Xiaoyan revealed that the vision of master's brand is to create the first brand of children's color dress, so that more new generation of children can understand the fashion of master's cat.
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