Adidas Quit Iad Mobile Advertising Program?
According to the Wall Street journal in August,
According to an industry executive, Adidas finally decided to cancel the iAd advertising plan after Apple rejected its innovative ideas for the third time. Originally used for the iAd advertising program, $10 million, Adidas should have also withdrawn.
In order to ensure the quality of advertising, Apple has strict control over iAd, and even demands to personally produce advertisements for its customers. According to the Wall Street journal's report in August this year, Apple's relationship with many advertising agencies has been tense, and the promotion of iAd has been very slow.
In addition to Apple's strict control over the advertising production process, advertisers complain that their control is minimal, and they can't decide where their ads appear, and the lack of third party advertising service tools. Apple has plans to open more rights to advertisers, but some customers have lost patience.
In response to this rumor, apple represents noncommittal. Adidas did not respond.
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