Net Clothing Is Expected To Reach 115 Billion This Year.

From the "2010 Second China clothing e-commerce summit", the online retail sales of Chinese apparel in 2009 were 64 billion, an increase of 97% over the previous year. It is estimated that the size of the apparel online retail market will reach 115 billion yuan in 2010.

 　　   浙江女装网购消费居首

According to the 2010 Online Shopping survey report, it accounted for nearly 86.3% of the total market share of clothing online in 2009, which is called the "boss" of the online shopping market.

According to the first survey of women's clothing online shopping released in 2010 in 2010, the development of e-commerce in Zhejiang, Jiangsu and Shanghai is fast, and consumers are more used to wear women's clothing online.

In terms of specific regional distribution, Zhejiang ranked first in the market share of 13.49%, and Jiangsu (9.31%), which ranked second in the lead, was nearly 4 percentage points. The share of women's clothing online shopping market in Guangdong and Shanghai had no difference. They ranked third, fourth in 8.81% and 8.57% shares respectively, while Beijing ranked fifth in 6.18% market share.

Online shopping women wear 1/4 for young men

Previously, in the latest report on China's online shopping hot cities in 2009-2010, clothing, especially women's clothing, has no doubt become the first consumer product of online shopping in the ten cities.

According to the latest data released by Taobao data cube, 24.42% of women's online shopping consumers are male in 4-5 this year.

At the same time, this data also shows that men over the age of 25 are the main players in Taobao women's online shopping. Among them, 25-29 year old young men ranked 35.05% in the 35.05% place, while 30 year old mature men also accounted for 25.13% of the total.

In addition, women over the age of 25 are the absolute mainstay of women's clothing online shopping.