H&M Develops High-End Market And Tries To Counter Attack.

In April 11, 2015, Li Fei'Er appeared in the red carpet at the 15th anniversary celebration. She was dressed in a grey printed V long dress, elegant and elegant. Don't think that the ladies wear all the expensive clothes on the red carpet. This is H&M, yes, you and I have H&M. This dress belongs to the H&M 2015 spring environmental conscious action limited series (Conscious Exclusive Collection), priced at about US $$60-$300, enough to kill every major brand.

　　 Fast fashion brand H&M was founded in 1947 by Erling Persson in Vasteras City, Sweden. The old H&M shop in Stora Gatan street, Vasteras City, Sweden, is the world's first H&M store. The brand name of H&M is from "Hennes" (Swedish "she" means). The combination of women's wear and men's wear "Mauritz" brand takes the first letter as "H&M".

In addition to women's wear, men's wear, teenage clothes, children's wear, H&M It also sells cosmetics, accessories and footwear products of its own brand. At present, H&M (Hennes & Mauritz AB) sells H&M, COS, Monki, Weekday and Cheap Monday brand clothing, and H&M H&M household products.

　　 The high-end counter attack of the brand of parity

H&M Studio

about Parity clothing brand The positioning of "fast fashion" has always been criticized by many people. Therefore, going to the high end seems to be the only way to go. We can see that many parity brands have set up a series of secondary lines with higher price, higher design and higher quality, trying to get out of the fast framed box and develop a higher class market. For example, Topshop has developed the Topshop Unique, which goes on the fashion exhibition extension platform, while the well known H&M has H&M Studio series, which has been well received since its launch.

　 &Other Stories

H&M group, also founded in March 8, 2013. H&M sister brand & Other Stories. The overall style and price of Other Stories are similar to the TREND series of H&M pink collar. The design of each product category is practical, and most of the pricing is not more than 150 pounds (1500 RMB).

　　 Cos

H&M also has a high priced medium sized minimalist brand COS. COS, Collection of Style brand opened its first flagship store in Regent Street, London, in March 2007. And in just a few years, it quickly attracted attention and consumption in European fashion industry.

Xiaobian believes that the development of high-end H&M market and the development of its own business lines in different formats and categories are the strategic development of the company itself. However, in pursuit of expanding the territory and striving for the best, it is still necessary to guarantee quality for a long time to survive.